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Search results for: brand storytelling

Project: Salumeria Rosi

Salumeria The Rosi family, represented by their market director for the U.S., approached GIRVIN in 2007 to begin the strategic exploration of a concept of a retail salumeria, for in-room dining and take out, in NYC. GIRVIN’s group, working in NYC as well as Seattle,...

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Project: Plaza Home Mortgage

Plaza Home Mortgage The Challenge Curb appeal GIRVIN’s challenge was to unite Plaza Home Mortgage’s authentic heritage with their improved technology, as well as to communicate their approachability and the benefits of having local offices that help communities and...

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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Project: Ennoble

TGIF! A NEED FOR NEWThe team at Ennoble Beverages needed new can designs for their line of TGI Fridays inspired beverages. The request was to keep some of the feeling of the old designs while adding more energy and an elevated, premium feel to each can. GIRVIN laid...

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Blog: CUMULAR thinking

by | Brands, Concepts, Trends | Oct 4, 2016

Cumular Thinking: Crowdsourcing minds and gathering the principles of cumularity Mist and collective examination of the mystery of ideas — The Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a...

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Project: Marta Montenegro

Marta Montenegro Marta Montenegro is a business woman, financial strategist and entrepreneur from Venezuela, that moved to the United States as an attaché for the Venezuelan embassy, as well as a Latin American journalist and editor. Being a committed fitness advisor...

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