Search results for: brand patterning
by Tim Girvin | Brands, Concepts, Designers, Scent | Dec 13, 2016
The Sense of Scent in the Most Profound and Personal Encounter The design of the scents of evocation and emulation, storytelling legendary experiences. A BOLD QUERY TO MEMORY AND MOMENTS, PSYCHIC AND PHYSIC INTERMINGLING. UNFORGETTABLE? WHEN YOU THINK ABOUT SCENT AND... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain... Read More
by Tim Girvin | Artists, General, Scent | Jul 19, 2008
Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler — and his group in NYC, Lafco. The opening... Read More
by Tim Girvin | Concepts | Jan 29, 2015
THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander... Read More
by Tim Girvin | Concepts, Places | Jun 3, 2014
Isn’t it so — that you find your space — and, it’s you, your story, that will define and make your own place? I walked into a painter’s workplace, a studio – in NYC. It was, to all expectations of pretense, a good studio, a study in... Read More
