Search results for: brand storytelling
by Tim Girvin | Concepts, Places | Apr 5, 2016
SYMBOLIC EMBLEMS FOR INTERIORS: DESIGNING TALISMANS FOR A PLACE The Journey of Design, Place-making and Creative Environments: Archetypal Signage and Magical Badges As any designer knows, to brand and experience design, there is a link between storytelling and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Aug 25, 2015
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. I reach back to my childhood for the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling, Trends | Mar 31, 2015
Brands That Survive on Stealth, Secrecy and Intrigue I was sitting on a jet with a talkative neighbor, a US Marshal, who coincidentally spoke to me on the theories of the layering of police, detection and intelligence — I thought, “how intriguing.” And then wondered... Read More
by Tim Girvin | Concepts, Human brands, Storytelling | Mar 10, 2015
Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for... Read More
by Tim Girvin | Concepts, Places, Storytelling | Dec 9, 2014
The Use of Writing as a Talismanic Device in Architecture When GIRVIN had an office in NYC, off 26th and Broadway, I used to walk around, looking in on shops and restaurants. I found a little curiosity shop, a dealer in ancient antiquities and I spied some familiar... Read More
by Tim Girvin | Cool People, Designers, Places, Storytelling | Jul 15, 2014
The Journey of Storytelling in the Context of Space, Made Narrative Place. In the past, we’ve written about the idea of cinematic production design — and individual designers and directors — their interplay, and how interpretations of context are made. Interestingly,... Read More
by Tim Girvin | General, Scent | Nov 24, 2007
http://www.amouage.com/ What’s the story, what’s the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new... Read More
by Tim Girvin | Concepts, Cool People, Scent | Apr 17, 2014
THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 27, 2014
THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from... Read More
