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Project: Luvanti

Luvanti The Challenge Taking the spa experience home What started as a high-end, full-service spa and sanctuary lounge for men and women in Austin, Texas, Luvanti expanded into their own skincare line when the CEO noticed that clients also liked the spa experience in...

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Blog: THE STRATEGY OF ZEN, MARKINGS AND MEANING

SIMPLIFYING THE CONCATENATION OF BEING. Sometimes, simply being is—just by itself, complicated; it’s trying to be good to oneself, respectful of others, following a plan and a pathway, and doing good. Sometimes, it feels like it’s all a little bit much—then again, in...

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Project: Sanzi Beauty

SANZI BEAUTY The Challenge A quest for inner potential The leadership of Sanzi was looking for a refreshed brand cohesion—a more dramatic statement on shelf—and enlisted the creative team at GIRVIN’s NYC office in the effort. The Solution Tapping into the power of...

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Project: Siren Song

Siren Song The Challenge From Dream To Destination The founders of Siren Song were inspired by southern France, coastal living, vibrant interiors, and exquisite experiences—and enlisted GIRVIN to build that dream from the ground up. The Solution The Song Of The Siren...

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Project: MŌDRN

MŌDRN The Challenge MŌDRN for the Masses Team members at Walmart.com were looking for a naming solution, as well as a positioned brand identity for a new line of upscale furniture, design: managed and curated, built for an emerging demography of customers:...

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Blog: THE QUEST FOR FEAR

BRAND RISK AND THE ADVENTURE OF ADVANCEMENT These days, who’s not fearful? Things feel uncomfortably out of control, challenging events are happening. Talking to some, this could be an exemplar expression for last year. Then too, speaking with others, it could’ve been...

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