Search results for: fashion design strategies
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 8, 2015
Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of like mountaineering inside mountains — interior alpinism, as in the... Read More
by Tim Girvin | Brands, Concepts | Jul 1, 2015
WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange... Read More
by Tim Girvin | Brands, Concepts, Scent | Apr 14, 2015
THE MOST EXPENSIVE PERFUME IN THE WORLD A happier scent. It might be said that the most valuable perfume there could be would be your personal scent — the layering of molecular expressions that gather everything from your being, your roadwork, scenes seen — the way... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Apr 9, 2015
The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as... Read More
by Tim Girvin | Brands, Cool People, Human brands, Storytelling | Feb 17, 2015
Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the... Read More
by Tim Girvin | Concepts, Scent | Jan 27, 2015
Earth head down, to the roots and up to the wood [above: a pitch burl from a pine in the Grand Canyon] As a person that walks the woods, it is a place that is alive with scent. The mystery of the trees, in their own complex and profoundly beautiful ecosystem, takes... Read More
by Tim Girvin | Brands, Concepts, Scent, Trends | Jan 13, 2015
Perfume and Persona — the categorization of demography by scent. I heard this conversation about 10 years ago — one of those rare moments when you have a chance to listen in on people’s impressions of you. That’s happened a couple of times, and in both, it was a... Read More
by Tim Girvin | Concepts, Designers, Storytelling, Trends | Dec 24, 2014
The Principle of the Search: More Beauty [Photo: Dawn A. Clark, AIA Leed AP] In our life journey, as creatives — people that create — we listen, absorb, gather, interpret and make meaning. We work to import and deliver content in a manner that is compelling to a... Read More
by Tim Girvin | Cool People, Human brands, Storytelling | Feb 17, 2014
2011, photograph by ©Steve Henke The Agent, An Axiom of Ayurvedic Principles, the Founder of Aveda, Intelligent Nutrients, Moves On. Remarkable people have a weaver-like mingling of a tapestried storytelling that frames out the threading of their lives — they... Read More
