Search results for: brand belief
by Tim Girvin | Cool People, Designers, Luxury | Nov 25, 2007
Todd Heisler | The New York Times I’m wondering about the concept of attention. And the holding of things. How we hold something, how we hold attention. There’s something to memory and holding a concept in one’s mind. For many of us, for me, the idea... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 8, 2007
What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,... Read More
by Tim Girvin | Concepts, Cool People, Scent | Apr 17, 2014
THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as... Read More
by Tim Girvin | Places, Storytelling | Mar 20, 2014
Get In There. Get Dirty. Get Deep. Digging Into Experience and Brand Learning. The Strategy of Story, Name, Journey. In every moment, there is a journey. The tiny steps of an instant, make up the chronology of a stride to the cartography of a longer journey, a path... Read More
by Tim Girvin | Brands, Concepts | Nov 21, 2013
Branding and The Court of Boom: Design + Squash Racquet Play More than 20 years back, I began to train for the game of squash. I was looking for a complicated, high-fitness game, that was as much about physical stamina and agility as it was about craft — the... Read More
by Tim Girvin | Brands, Concepts | Aug 15, 2013
Color, Brands, and the Layering of Experience, Memory and Recognizability Some say — “stop calling the FT pink!” According to the color standards at the Times, the real color is a “so-called” Salmon Pink. But being an inveterate traveler,... Read More
by Tim Girvin | Brands, Concepts | Apr 22, 2013
The Search for Beauty — the Beauty of You, The Brand of You, and Others. In the quest for the truth of brands, the soul and heart of their storytelling — invariably, appropriately, there are humans involved. People make brands — mostly for other... Read More
by Tim Girvin | Artists, Brands, Cool People, Designers | Apr 17, 2013
The End that is the Beginning | Brands & Death It might be said that the idea of associating the creative essence of the late Alexander McQueen with a skull is a mistake — a slide off the backside of a brilliant man, who passed in the swirl of an... Read More
by Tim Girvin | Brands, Storytelling | Apr 15, 2013
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, fueling... Read More
by Tim Girvin | Brands, Motion Pictures | Feb 11, 2013
Design studies for the LOTR and Peter Jackson The process of film identity and brand development is intensely competitive, there are a series of talents, team and agencies whose sole enterprises are focused 100% of the time on theatrical advertising — for an... Read More
