Search results for: brand storytelling
by Tim Girvin | Concepts, Luxury | Aug 11, 2006
Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 28, 2016
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 1, 2015
Spell-binding and the Magic of Nomenclature Strategies of Naming The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING — AND CALLING — OF NAMES. What is your name? I can speak it not. Name me, and you hold my power. An ancient principle of vocalization... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Apr 9, 2015
The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as... Read More
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Feb 3, 2015
Make something. Use your hands. What’s coming back to me is the realm of the personal — that which is made by a person, from that person, to me. As we’ve moved GIRVIN from downtown Seattle [they’re demolishing our building] to the bottom of West Queen Anne, we’ve all... Read More
by Tim Girvin | Concepts, Cool People, Places, Storytelling | Aug 7, 2014
And In Your Search, What Have You Seen? I was thinking about people that I’ve talked to — to learn more about their history. Not what they’re doing, what their job is, but rather — where have they been, and what have they seen? Scene, seen? [Image above: T R A I L E R... Read More
by Tim Girvin | Motion Pictures, Places, Storytelling | Mar 18, 2014
STUDYING THE CREATION OF PLACE IN FILM-MAKING AND COSMICAL INFLUENCES OF ARCHITECTURAL STORYTELLING. When I was in college, I was transfixed by architecture that sought to tell a higher story. Working with the majestic cross-thinking of Professor Lloyd Reynolds, I... Read More
by Tim Girvin | Concepts, Storytelling | Feb 13, 2014
WHAT THAT COMES DOWN TO, IS WHAT TYPE, ARE YOU? When I interview people, prospective employees, client and team interviews, I watch for handwriting. How does a person sign their name, how do they take notes, how do they hold a pen? Everything tells a story. In... Read More
by Tim Girvin | Interior Design, Places, Trends | May 17, 2013
The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person — in my room, my immediate space, I watch them wholly. When I look at, read a story, I try to sense it, that telling, before I do anything else. I... Read More
