Search results for: brand belief
by Tim Girvin | Artists, General, Scent | Jul 19, 2008
Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler — and his group in NYC, Lafco. The opening... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 12, 2016
David Bowie | Passionate Blood: the emergent hunger of the darker side and the Quest for Light. Exploring the quest of Light and the Dark — the preternatural (brand). I’ve made some observations in the past, about the patterning of passage: people die; and human... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 17, 2015
THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the... Read More
by Tim Girvin | Concepts | Jan 29, 2015
THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander... Read More
by Tim Girvin | Concepts, Places | Jun 3, 2014
Isn’t it so — that you find your space — and, it’s you, your story, that will define and make your own place? I walked into a painter’s workplace, a studio – in NYC. It was, to all expectations of pretense, a good studio, a study in... Read More
by Tim Girvin | Brands, Concepts | May 22, 2014
Brands That Live in the Dark Is there ever a brand that lives on the quiet side, unknown, unseen — but quested after? Can you think of one? If you’re a searcher for the unknown, you walk out to where others do not. You go where others care not to linger.... Read More
by Tim Girvin | Brands, Cool People, Scent | Jul 13, 2008
Exploring layering in brand story — what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I’ve admired for a long time — Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of... Read More
by Tim Girvin | Artists, Places | Jun 1, 2008
Exploring form language, art and brand. Miro Kuzmanovic | Reuters My first large-scale awareness of Anish Kapoor, live exposure, was in October 2006, at Rockefeller Center, NYC. But I’d studied his work, off and on, for about 15 years:... Read More
by Tim Girvin | Concepts, General, Luxury, Trends | Jan 16, 2008
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it was about the weaving of truth in product portrayal. And it reaches... Read More
by Tim Girvin | Artists, Concepts, General, Storytelling | Jan 11, 2008
I was thinking about the concept of enthrallment. It was something that was mentioned to me during an encounter with Diane Ackerman, the author and poet, who described herself, her life, in that manner. Life’s spinning, a series of enthrallments. And I like that... Read More
