Search results for: wonder
by Tim Girvin | Concepts, Storytelling | Feb 15, 2018
IF YOU’RE GOING TO KNOW. THEN GO. TO GET TO THE HEART OF IT, GET OUT TO IT. At the edge of the whorled. There are those that comment on the state of the this, and the that. It’s the whirl, the spin, the turn and the twist — but does the whorl of a theory take you to... Read More
by Tim Girvin | BRAND MYSTICISM, Uncategorized | Feb 1, 2018
THE JOURNEY TO THE HIDDEN CENTER OF THINGNESS [the it]: THE HEART, THE MEANING, THE MEMORY AND THE MOMENT IN THE MOMENTUM IN BRAND MYSTERY. What is the being of a brand? It’s a story. It’s a person. It’s a dream — it’s a visioning to another tier of neo-rightness and... Read More
by Tim Girvin | Brands, Storytelling | Jan 24, 2018
THE STRATEGIC ALIGNMENT BETWEEN PRODUCTION DESIGN, STORYTELLING, PLACE-MAKING AND IDENTITY. STRATEGY? SYNCHRONY. I was reminded about brand alignments and world design in a recent posit at FastCompany, on Skyrim. I’ve actually been talking about this a lot in other... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Dec 12, 2017
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the... Read More
by Tim Girvin | Artists, Brands, Designers, Interior Design, Marketing 2.0 | Nov 8, 2017
THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of design and brand development for clients around the world, over time... Read More
by Tim Girvin | Concepts, Places | Nov 1, 2017
THINK COSMIC: ARCHITECTURE AS A PLACE-MAKING MAP OF THE UNIVERSE: THE CIRCLE OF HEAVEN AND THE SQUARE OF EARTH – DESIGNING PLACES OF DEEPER SYMBOLISM. It’s true that every place has a symbolic value — every place has a sensation of personalized relevance,... Read More
by Tim Girvin | Brands | Sep 20, 2017
IF YOU BELIEVE IN BRANDING — THAT AN OBJECT HAS MORE POWER AS A BRANDED ENTITY, THEN WHY WOULD THAT BE SO? There is belief at the heart of it. You believe, you love. It’s what you believe in as a brand agent, and what your audiences believe in as participants and... Read More
by Tim Girvin | Concepts, Storytelling | Dec 5, 2017
AS A DESIGNER, A BRAND PERSON — A CREATIVE, A STRATEGIST, A MARKETER — YOU WORK IN THREADING ALIGNMENTS OF CREATIVITY. THAT COMES TO THIS PARALLELISM: THE SYNCHRONY OF HOW YOU THINK, WHAT YOU’VE WORKED ON AND WITH, AS WELL AS WHERE YOU’VE BEEN. IT COMES DOWN TO: WHAT... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0, Storytelling | May 31, 2017
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice... Read More
by Tim Girvin | Scent | May 3, 2017
Once you begin your walk into the working world of perfume, you’ll find that there is a place for you. There is a vale that holds scented secrets that are just for you, that just reach into your heart and the most profoundly happy memories of your life as a human,... Read More
