by Tim Girvin | Brands | Jul 25, 2011
Workers at a fake Apple store with an iPad tablet in Kunming, Yunnan province, on Friday. Wong Campion / Reuters The Soul of the Brand Material In the emerging wild east of China, the idea of counterfeiting continues as the savaging of anything and everything... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 24, 2020
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know. Life speed—living accelerates and complicates, death speed—death and end... Read More
by Tim Girvin | BRAND MYSTICISM, Cool People, Motion Pictures, Storytelling | May 24, 2019
BRAND MYSTICISM IN CINEMATIC STORYTELLING: working in the motion picture industry, you see patterning. Imagery above from LionsGate|Summit There are arcs of narrative lines, plot structures—character intercessions, ascensions and descensions of protagonist figures, as... Read More
by Tim Girvin | Brands | Mar 6, 2019
IN THE QUEST OF TRAVELING THE WORLD: EXPLORING SPELLS, BINDING AND BRAND MAGIC In an adventure of working around the world, one sees things differently in the layering and context of place. Different cultures approach brands in varying ways—to each, their own way of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you... Read More
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Aug 1, 2018
THE STRATEGY OF DESIGNING MOTION PICTURE BRANDING. THERE’S A PATTERN LANGUAGE, WHICH IS SENSUALLY INTERMINGLED. IT IS DESIGN, PLACE-MAKING, CHARACTERIZATIONS, CINEMATIC STYLE, SOUND DESIGN, MUSIC. ALL ARE PART OF THE TELLING. To that telling: how is it that the... Read More
by Tim Girvin | BRAND MYSTICISM | Mar 28, 2018
THE STUDY OF THE PAST TO ROLL TO THE FUTURE: INVESTIGATING THE HERITAGE OF ART, ENERGY, MEANING, MEMORY AND CONTEXT IN THE WRITINGS OF HSIEH HO, 6TH CENTURY CHINESE ART CRITIC. It’s been said by one that “Energy is eternal delight.” William Blake As I keep working... Read More
by Tim Girvin | Concepts, Interior Design, Retail | May 24, 2017
Thinking processes for experience design strategy and deployment During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disneyland — designing experiences, brands and their integrated strategies in Orlando and Anaheim. As... Read More
by Tim Girvin | Brands, Concepts | Dec 22, 2016
SIGNING A BRAND: BRAND SIGNATURES, HUMAN HANDWRITING AND ATTRIBUTION Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in... Read More
