by Tim Girvin | Concepts, Places | Mar 29, 2013
Menu design as a core element of legend-making in crafting food & beverage experiences A friend sent these along to me, and I’m not sure where they came from, what collection. Apologetic for not defining their provenance. But it reminded me of another... Read More
by Tim Girvin | Concepts, Storytelling | Sep 5, 2018
THERE IS A WORD AND A STRING OF LETTERFORMS; AND IN THE CONSTRUCT OF THE TWO, THERE IS MEANING IN THEIR BEING. CONTEXT AND WHAT THAT MEANS FOR A DESIGNER, A BRAND AND AN EXPERIENCER. [Above] Tim Girvin shooting words, textures, materials | photo Dawn A. Clark IN THE... Read More
by Tim Girvin | Concepts, Cool People | Mar 14, 2017
THE LEGENDARY SYMBOLISM OF THE HATCH MARK, THE HASH TAG, HATCHING STROKES AND THE UBIQUITOUS # DESIGN THINKING, ARCHETYPES AND ALLEGORY. In a manner, this speaks to the symbolism of place, that was just my journey this past week in Boise, ID — talking then to the... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | May 31, 2016
Working from Scratch: Customized Type Face Design, Font Development and Motion Picture Design The presumption is — design by hand and the work is better. Is that right? In the study of aligning idea to shining, brand to epiphany, inspiration to magic — there is the... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 20, 2014
The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, Storytelling | Apr 27, 2022
Obviously, the question of beauty doesn’t propound solely a complicated design— instead, it could be profoundly simple—so delicately balanced and restrained that it catalyzes disciplined elegance. But when one calculates the etymology—in reverse—of beautiful graphics,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
by Tim Girvin | Concepts, Retail, Trends | Jul 28, 2020
SLOW BUT SURE Meditations on focus and acceleration—you are here, you are where? We preach that directed attention is a meaningful strategic pathway that brand teams need to use towards the most focused clustering of ideals and inspiration, soulfulness and integrative... Read More
by Tim Girvin | Brands | May 13, 2020
THE REPETITION OF DESIGN AND SYMBOLICAL PATTERNING: ALLEGORICAL BRAND DESIGN. IN THE EXPLORATION OF THE DESIGN, PRINCIPLES OF EXPRESSION AND THEIR TRANSLATION OF IDEAS, THERE ARE PATTERNS THAT EMERGE. In the journey of the work, the act of designing—that is, the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Apr 1, 2020
THE QUEST FOR SOUL, THE DEEP STATE OF BRANDS When you’re working with brand teams, there is inherently a sense about the inner life of brands—what lies beneath, what lies within? When you think about a brand that you know, that you admire, what’s the attraction? In... Read More
