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Blog: Apple As Luxury Brand

Susan DeChillo | The New York Times I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself. And we went from there. I worked on the Macintosh launch and technology...

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Blog: Looking at Skins

Studying the Face of People and the Buildings that they Make In the past, we’ve talked about the modeling of a brand relationships — the relating [the carrying, the holding and the retelling] of that content, product or story in a manner that it can be...

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Blog: The Geometry of Design

The Scribing of Design Thinking The word scribe to script, as a verb, is a “scratching, a scribble, a marking.” Describe comes to mind, for in that scratching, definition and articulation of idea becomes manifest. It comes right back to the very nature of...

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