Search results for: brand belief
by Tim Girvin | Brands | Mar 6, 2019
IN THE QUEST OF TRAVELING THE WORLD: EXPLORING SPELLS, BINDING AND BRAND MAGIC In an adventure of working around the world, one sees things differently in the layering and context of place. Different cultures approach brands in varying ways—to each, their own way of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Sep 25, 2019
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,... Read More
by Tim Girvin | Brands, Retail | Apr 11, 2024
Designing brands for consumer profiles in only one geography. Most brand shops have experience in developing brands that are global in nature, they start in one area—likely the geographic origination of the brand creation, then they expand to other regions in the... Read More
by Tim Girvin | Concepts, Storytelling | Dec 1, 2016
THE MYSTICISM OF CALLIGRAPHY — DESIGNING TALISMANIC ALPHABETS In the journey of the work, there comes a point where you might be pondering, “is there more to that which I make, what I’m doing, this thing that I spend all this time with?” Is is just work? Or is there... Read More
by Tim Girvin | Concepts, Uncategorized | May 10, 2016
The Quest for the Hidden, the Secret and the Occult In the journey — for each of us — we might find a certain fascination with that which isn’t allowed, that which is hidden, forbidden, the dark. Fascination speaks, in its history, to fire and spellbinding,... Read More
by Tim Girvin | Concepts | Sep 12, 2013
The Talismanic Alphabet, Mystical Calligraphy. It’s been said that the roots of the alphabet aren’t a scientific and archaeologically sequenced discovery, but rather a revelation, something from the magic of meaning, the scribing of the psychic... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and... Read More
by Tim Girvin | Concepts | Aug 1, 2014
The Strategy of Marks, Meaning, and the Transportation of Magic: Intentional Transformation In my history, and a string of blogs, I’ve commented on the notion of design, magic and their intertwinement. It’s been pointed out by some that such a discussion is infertile... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 12, 2014
Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
