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Project: Breaking For America

Breaking For America The Challenge Beautiful Breaking Long time dancer, poet, technologist and GIRVIN client, Scott Oki, asked for a way to visualize breakdancing in a logo+typographic brand mark that would be distinct in the b-boy market and would integrate breaking...

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Project: Estée Lauder

Estée Lauder The Challenge The scents of beautiful people The Estée Lauder brand group is one of the most celebrated beauty brands in the world—second only to L’Oréal. While a lauded brand group, much of their product branding is conventional, understated and in some...

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Blog: Letters from an Eagle Scout

Notes on scouting and the meaning of the Eagle Scout legacy. Sure, some of you are Eagle Scouts—you know the drill, the years of Scout journeying, 30-milers, 50-milers, growth in the transitioning from Tenderfoot beginnings, Second Class, First Class, the move to...

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Blog: Go slo, mo.

Could you go slow? In the incipient need for speed that rattles through the channels of our experience, could that potentially be slowed way down? To see and sense more? Take a moment. When I travel, working on brands around the world, I try to come into a place slow....

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Blog: HOTLINE

FINDING THE HOT LINE, TO STORY AND SOUL I was walking the street, and came upon the asphalt and tar, street laying truck — with a sign that said: “POTHOLE HOTLINE.” If you find a pothole — call them, and they’ll fix it. I was more...

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