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Search results for: brand storytelling

Project: LURYX DUTY-FREE

LURYX DUTY-FREE The Challenge The linguistics of luxury Latin American Duty Free retail brand group, Top Brands International, located in Panama City, Panama, needed a new name and brand for their rapidly growing luxury shops situated across Latin America and the...

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Project: Rosetta Stone

Language Learning For Kids Rosetta Stone is a world-class language learning brand whose product architecture spans both consumer and enterprise & education categories. GIRVIN worked with Rosetta Stone to develop a Kids logo that fits neatly into the overall brand...

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Blog: The Icon of You

Personal Brands, Totems and Emblems Why does Tim Girvin love crows and ravens? It was just posted, again — a group of images on crows and ravens tagged “for Tim Girvin.” While that was happening, that posting, I was looking at an entity that was clearly looking at me...

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Project: Spa Joule

Spa Joule The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character. Spa Joule is the Science of You. Its naming strategy is literally...

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Blog: Aloha Rag | NY+Honolulu

Reflections on retail design and the minimalist intent: brand and reflectivity in experience design, community and place. Since I’ve worked in the space of retail design for about 30 years, I’ve been long exploring the idea of design that relates to space....

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