Search results for: human brand
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2017
DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail, Storytelling | Oct 25, 2017
STORYTELLING NINTENDO BRAND DESIGN FOR NINTENDO ENTERTAINMENT SYSTEMS, GAME BOY, SUPER NINTENDO, VIRTUAL BOY AND ULTRA64. OLDER, LEGACY GAMING SYSTEMS are becoming more popular, as in antiquated coolness, old hip as new, dope software. Even Atari shows up in... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail | Jun 4, 2012
Camper [soho] new shop | Brand storytelling — each store, and story, slightly different: a patterned retelling. Manifesting style in the legacy of invention, the Shigeru Ban addition. photograph above: Halley Tsai Camper’s international retail style is one... Read More
by Tim Girvin | Cool People | Sep 2, 2008
Brand, story, environments — what story told? I’ve not met Zaha Hadid, but I’ve had an early connection with her, decades back — and followed her work closely since that time. My first connection with her was working with Jim Olson and his team... Read More
by Tim Girvin | Places, Scent | Jul 18, 2008
The Carthusian Monastery, Capri, Italia I’m looking at time, and the heart of things — brands and story, discovery and myth, truth and relationships. There are brands that are fresh — closely originated in recent time — a story that speaks to... Read More
by Tim Girvin | Brands, Motion Pictures, Trends | Jul 21, 2008
Exploring brand in the context of experience design and impression: movie picture brand strategy. I’ve liked Christian Bale’s impression of Bruce Wayne since the beginning; but I’m anticipating that Christopher Nolan drives a great deal of the... Read More
by Tim Girvin | Brands, Concepts, General | Jan 25, 2008
I’m always looking back. But never staring. All ways looking. In all ways — exploring. Looking deeper. And in way, that’s something to the way the we work, we think. Look deep. Go further. Be in: their there. Where they are. What that means is doing... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jul 1, 2013
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about — “why, who, where, what?” The big questions. And we talked about the... Read More
