Search results for: hard working
by Tim Girvin | Brands, General, Motion Pictures | Dec 12, 2007
As a developer of campaign theming, in direct marketing development, ranging from department stores to retail products, theatrical marketing to entertainment design, the soul of the direct marketing story can lie in the very heart of the conceptual visualization... Read More
by Tim Girvin | Artists, Concepts, General, Storytelling | Jan 11, 2008
I was thinking about the concept of enthrallment. It was something that was mentioned to me during an encounter with Diane Ackerman, the author and poet, who described herself, her life, in that manner. Life’s spinning, a series of enthrallments. And I like that... Read More
by Tim Girvin | Brands, General, Luxury, Retail | Dec 27, 2007
Susan DeChillo | The New York Times I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself. And we went from there. I worked on the Macintosh launch and technology... Read More
by Tim Girvin | Concepts, General | Dec 20, 2007
in·ter·ac·tive /ˌɪntərˈæktɪv/ –adjective 1. acting one upon or with the other. 2. of or pertaining to a two-way system of electronic communications, as by means of television or computer: interactive communications between families using two-way cable television. 3.... Read More
by Tim Girvin | General, Retail, Scent | Nov 14, 2007
There are two attributes of experience in shopping. One is purely acquisitional — that is, merely on the notion of action and purchase; there’s no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Luxury, Places, Retail | Nov 14, 2007
Consider this — three remarkable women, each dramatically challenged by trying health related experiences, each finding new truths in combining allopathic and naturopathic cures by exploring new models in healing — and creating a business around them. And... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 8, 2007
What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,... Read More
by Tim Girvin | Concepts, Cool People, Scent | Apr 17, 2014
THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Cool People, Human brands, Storytelling | Apr 15, 2014
Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare... Read More
by Tim Girvin | Places, Storytelling | Mar 20, 2014
Get In There. Get Dirty. Get Deep. Digging Into Experience and Brand Learning. The Strategy of Story, Name, Journey. In every moment, there is a journey. The tiny steps of an instant, make up the chronology of a stride to the cartography of a longer journey, a path... Read More
