Search results for: brand storytelling
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Retail, Storytelling | Oct 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the wild... Read More
by Tim Girvin | Brands, Scent | Nov 14, 2012
The perfume of booze: strategy, story, packaging Partnering in Paris, Tokyo and NYC with Pierre Dinand, we talked about — and worked together on — the idea of enchanted containment, ideating iconic containers of concretized, luxurious value as being a... Read More
by Tim Girvin | Concepts, Storytelling | Jul 30, 2012
Contemplations on the spin — the whorl of us: our path, the ISS [a night journey]. And a question posed: Where have we been? Where are we going? And what will we do when we get there? Sometimes you need to get way out there to understand about where you’ve... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience... Read More
by Tim Girvin | Concepts, General, Places, Retail | May 1, 2012
Travel, brand, retail, explorations: The 9th International Retail Congress Seminarium. The focused walking-study, explorations of design and human-place, place-making, retail storytelling, cultural impressions and insight in presence. Just got back, last week. [all... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jan 4, 2011
Examining the shopfronts, façades and skins of South Beach, Miami Beach, Florida. Signing design: strategies of visualization as an emotional storytelling. The evocations of deco. Take me someplace that feels right. There are levels to signing. On the one front, signs... Read More
by Tim Girvin | Concepts | Jun 11, 2010
A note from Ed Kelly: content, contentment, relevance, resonance What’s the story, who’s telling it, what’s it look like, and who cares? I’ve been an American Express cardholder for coming on 20 years. And I met Ed Kelly, CEO, American Express,... Read More
by Tim Girvin | Motion Pictures | May 7, 2010
Elemental examinations of material and technology in cinematic design Earlier in our history as designers of cinematic identity, we were asked by the marketing team at Paramount Studios, lead by EVP Nancy Goliger, to explore the concept of a cinematic treatment of the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jan 23, 2010
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I’m finding exposure to drinks that, well, I wouldn’t have thought I’d consider drinking in the past. But I have been, not so... Read More
