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Search results for: brand patterning

Blog: SPIRIT PLACE

A PLACE OF MEDITATION; AND A MEDITATION ON PLACE: ST. IGNATIUS | SEATTLE UNIVERSITY An urban ark: a place of transport, safety and preservation of tradition and recollection. I’VE TRAVELED the world, exploring spiritual sites (and sights) from the Jokhang temple...

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Project: Plaza Home Mortgage

Plaza Home Mortgage The Challenge Curb appeal GIRVIN’s challenge was to unite Plaza Home Mortgage’s authentic heritage with their improved technology, as well as to communicate their approachability and the benefits of having local offices that help communities and...

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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Blog: WOWNESS AND THE STATE OF WONDER

THE BRANDQUEST® FOR AMAZEMENT Isn’t it so that we’re all looking for wonderment—that state of surprise and amazement? I was talking to my father about my work—“why are you still doing it?” He retired one year before the age that I am now. I told him that “I’m looking...

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Blog: Listening to the hand

Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of...

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