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Search results for: brand belief

Blog: What could you give?

Brands that give, brands that don’t. I was studying this wall-bound piece of type, and contemplated the unassuming air of its drawing — nothing too formal — outlined then in-filled in a casual, if not happily energetic manner. In the emotionality of typography, the...

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Blog: Surprise!

Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment?...

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Blog: The Layering of Personality

Writing out the Telling of Brand Character When you meet someone — impressions emerge, tellings happen, characterizations frame themselves. I’ve always believed in the idea of listening, and writing it out. When I ask a question I’m looking for an...

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Project: 50th Parallel Winery

50TH PARALLEL ESTATE WINERY The Challenge Pinot dreams Curtis Krouzel, a first-generation Canadian from Winnipeg, had a deeply held dream to create a world-class winery. When he met his wife-to-be Sheri-Lee, their combined passions enabled that dream to take seed when...

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