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Search results for: brand patterning

Project: Athena

Athena Partners The Challenge Fierce competition Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca Cola Company, Athena Partners sought a partnership with GIRVIN’S design and marketing teams...

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Blog: Luxury in China

Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –...

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Project: PNNL

PACIFIC NORTHWEST NATIONAL LABORATORY The Challenge Powering PNNL The executive leadership, scientific officers and PNNL’s HR team were considering a set of messaging solutions that support tiers of communications with various demographic sectors, from partnering...

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