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Search results for: brand belief

Project: Naturo Medica

Naturo Medica The Challenge A natural connection Three remarkable visionaries, upon graduation from Bastyr University, discovered that they shared a similar vision of what the future of healthcare should be. Together, they created a merger between Eastern and Western...

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Project: Karina Skin Care System

Karina Skin Care System The Challenge A lovely legacy Mirela Marinescu, renowned esthetician and Karina founder, named the company for her daughter. This mother-daughter duo now work together to create a brand that inspires women to create good skincare habits,...

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Project: Leviev

LEVIEV The Challenge A man of many facets Lev Leviev is considered one of the most powerful people in the world when it comes to the diamond trade. From his philanthropic efforts, global mine ownership, gem production alliances, extraordinary access to distinctively...

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Project: ZELLA

PLAYING HARD, LOOKING GOOD, FEELING GREAT GIRVIN’s Ideator® naming and brand development team was asked to create a naming strategy for an active women’s brand (now expanded to include men and girls) then in development by Nordstrom’s internal brand...

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Project: P&G | Camay

P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...

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