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by Tim Girvin | Brands, Concepts | Apr 24, 2014
THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an... Read More
by Tim Girvin | Concepts | Feb 18, 2014
INTENTIONALLY BLANK? I found this in a hospital room. And I was thinking, “what is it for, really?” This room is intentionally supposed to be blank? Empty? An interesting discovery for a patient. Welcome? You’re here, but you’re not supposed to... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 4, 2013
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and... Read More
by Tim Girvin | Brands, Concepts | Apr 22, 2013
The Search for Beauty — the Beauty of You, The Brand of You, and Others. In the quest for the truth of brands, the soul and heart of their storytelling — invariably, appropriately, there are humans involved. People make brands — mostly for other... Read More
by Tim Girvin | Cool People, Scent | Jan 31, 2013
The waft of scent and memory — deep fragrances from the earth, the forest, dark smoke and fire I was so dirty, with scent: the power of perfume, dirt, darkness and memory Lying on my bed, in a darkened bedroom, painted a deep, raven-dark purple, I was looking at... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Dec 28, 2012
Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual... Read More
by Tim Girvin | Concepts, General, Motion Pictures, Storytelling | Jun 11, 2012
SNOW WHITE AND THE HUNTSMAN | Archetypes in storytelling, repetitive patterning in the mythic dimension The question and the quest for the lineage of story patterning. (in-theatre screen, street and subway shots / girvin) There is a story, in a story, in a story... Read More
by Tim Girvin | Brands, Concepts, Retail | Dec 23, 2011
Will meaningful brands empower the strategy of business direction: 2012? In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be a recurrent theme. We are compelled — in the trade of Girvin — to explore the... Read More
by Tim Girvin | Concepts, Places, Retail, Scent, Storytelling | Nov 24, 2008
Exploring the heart of the premise — what promise told, in retelling retail in the ancient markets of the world? What story, better — once spoken, twice told, thrice sold? I’ve been wandering the streets, the souks, the markets and the old sections... Read More
by Tim Girvin | Brands, Concepts | Oct 23, 2006
The conceptual gesture, to supporting Shawn McNally’s spiritual exploration, is drawing back to manuscripts hundreds of years old to find the archetypal spiritual exploration that captures the needs and quests of the seeker. It’s all about the voice, the... Read More
