Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail | Jul 21, 2011
The context of designing places that are human, places that are not. In the principles of fast casual food / beverage design, a mid-priced, faster service experience proposition, the notion of the holistic character of guest presence has to do with a layering of... Read More
by Tim Girvin | Concepts, Cool People | Jul 13, 2011
GOING BACK, I realize those that inspire me, those that have taught me all — brought me into their fold. In where I am, I make real what I learned from them. Being here, now — I am what I am. Listening to the filtration of time, the strata of learning... Read More
by Tim Girvin | Concepts, Scent | Jul 8, 2011
The Concept of the Fragrance — and the Prison. What’s Left in the End of Solitude? Listening to prisoners led Beaux to create perhaps the greatest perfume ever. I listen. I was talking to a prisoner — this, a casual aside — a man who’d... Read More
by Tim Girvin | Concepts, Interior Design | Jun 20, 2011
Sensations in Experience (Design) In working through a series of materials for a new retail concept, it was interesting to see the preponderance of materials that lusted after the slickest vocabulary of finish. Easy to clean. But, to the nature of soul in (brand)... Read More
by Tim Girvin | Motion Pictures | Jun 13, 2011
Palaeography, design, historical context and the imagination Theatrical identity design We didn’t work on the movie Thor. In about twenty years of working for Paramount Studios and Warner Brothers, in particular, we’ve worked on literally hundreds of... Read More
by Tim Girvin | Brands, Concepts, Human brands, Interior Design, Marketing 2.0, Places, Retail | May 23, 2011
The singularity of purpose in extraordinary experience design Small FSR | Big Ambitions in Restaurant Design Strategy The real key is honesty — being simple, authentic, straight forward. People seem to get that. Meeting Danny Meyer, the legendary human brand... Read More
by Tim Girvin | Concepts, Interior Design | May 13, 2011
Books as objects in the design of interior experience I like books. I like being in places with books. Libraries draw me. Bookshelves captivate me. I love books. There’s something interesting to spaces that have books in them — books enrich place. If the... Read More
by Tim Girvin | Concepts | Mar 23, 2011
The impressed letterform: elegance, beauty, sensuality At the beginnings of my career, I’d studied with a letterpress jobber — first in Denver, then an old Linotype operator and finally in Olympia, at the Evergreen State College. I’d count that time... Read More
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion... Read More
by Tim Girvin | Brands, Concepts | Mar 3, 2011
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading – the heart of the word is about... Read More
