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Project: ZELLA

PLAYING HARD, LOOKING GOOD, FEELING GREAT GIRVIN’s Ideator® naming and brand development team was asked to create a naming strategy for an active women’s brand (now expanded to include men and girls) then in development by Nordstrom’s internal brand...

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Blog: THE SYMBOLISM OF THE LETTERFORM

THE X-MARK AS SYMBOL What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. MGM | screen site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the...

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