Search results for: brand-instinct/
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jun 29, 2010
Exploring the word, the history, the meaning of infectious content. It’s interesting to me to look into the context of the framing of language; and it’s not an infrequent comment to me – “is that a real word?” I will confess to sometimes... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail | Jun 4, 2012
Camper [soho] new shop | Brand storytelling — each store, and story, slightly different: a patterned retelling. Manifesting style in the legacy of invention, the Shigeru Ban addition. photograph above: Halley Tsai Camper’s international retail style is one... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 24, 2015
The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky... Read More
by Tim Girvin | Cool People | Sep 2, 2008
Brand, story, environments — what story told? I’ve not met Zaha Hadid, but I’ve had an early connection with her, decades back — and followed her work closely since that time. My first connection with her was working with Jim Olson and his team... Read More
by Tim Girvin | Places, Scent | Jul 18, 2008
The Carthusian Monastery, Capri, Italia I’m looking at time, and the heart of things — brands and story, discovery and myth, truth and relationships. There are brands that are fresh — closely originated in recent time — a story that speaks to... Read More
by Tim Girvin | Brands, Motion Pictures, Trends | Jul 21, 2008
Exploring brand in the context of experience design and impression: movie picture brand strategy. I’ve liked Christian Bale’s impression of Bruce Wayne since the beginning; but I’m anticipating that Christopher Nolan drives a great deal of the... Read More
by Tim Girvin | Concepts, Designers, General, Storytelling | Jan 24, 2008
There is a mythic dimension in the character of storytelling; it’s an ancient tradition — it reaches to deep archetypes and cyclical patterns that show themselves repeating ways in which messages can be understood and shared — and how they can be... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Apr 29, 2014
The journey of the answer. Anytime you have an answer, there was a question before. And any question is a quest — it’s a journey, from one place of comprehension, the grip of knowing, to the pathway to a step of insight. And in that in sight, you see in. I... Read More
