Search results for: brand recollective
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jan 23, 2010
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I’m finding exposure to drinks that, well, I wouldn’t have thought I’d consider drinking in the past. But I have been, not so... Read More
by Tim Girvin | Artists, Cool People, General | Oct 24, 2009
The mystical character of a man, a letter and an inspiration For a long time, I’ve been exploring the realm of the mysterious. Perhaps my whole life. But mystery is something that speaks to the character of that which is merely unseen. It is what is hidden.... Read More
by Tim Girvin | Brands, Designers, Storytelling | May 9, 2009
Storytelling in retail design As designers, there’s a patterning to be explored, something to be seen, sensed, experienced in the making of place and the character of brand, in story — and the telling of retail. Girvin card deck, obverse puzzle assembly by... Read More
by Tim Girvin | Cool People, General | Apr 6, 2009
Designing experiences and retail strategy | enlightening presence in the power of feminine visionaries. Right now, Girvin, the firm, is comprised mostly of women. And over time, I’ve found that women, as team partners, are superlative creative resources. And,... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Mar 24, 2009
Boxed and cartoned water, newly watered solutions? What freight, now? When I was working in Paris, I came in contact, as a consultant, with an intriguing group: Suez. Interestingly enough, this group was founded on the building of the Suez Canal — this 19th... Read More
by Tim Girvin | Artists, Concepts, Designers, General, Places | Dec 16, 2007
I’ve offered some expression of the opening vision of 40 Bond and I’ve been watching the evolution of that project. I went back. I had a couple of meetings in that area, NOHO, I’m guessing. Kimberly Sheppard from Gabellini | Sheppard. And... Read More