Search results for: brand belief
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail, Storytelling | Oct 25, 2017
STORYTELLING NINTENDO BRAND DESIGN FOR NINTENDO ENTERTAINMENT SYSTEMS, GAME BOY, SUPER NINTENDO, VIRTUAL BOY AND ULTRA64. OLDER, LEGACY GAMING SYSTEMS are becoming more popular, as in antiquated coolness, old hip as new, dope software. Even Atari shows up in... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 21, 2017
The mystical character of a man, a letter and an inspiration Jorge Luis Borges I had a dream about this man, this meeting and I had to recount it again. It’s one of the things that happens when you’re on the road a lot — there is a time where a simple chronological... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 4, 2016
Cumular Thinking: Crowdsourcing minds and gathering the principles of cumularity Mist and collective examination of the mystery of ideas — The Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jun 29, 2010
Exploring the word, the history, the meaning of infectious content. It’s interesting to me to look into the context of the framing of language; and it’s not an infrequent comment to me – “is that a real word?” I will confess to sometimes... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail | Jun 4, 2012
Camper [soho] new shop | Brand storytelling — each store, and story, slightly different: a patterned retelling. Manifesting style in the legacy of invention, the Shigeru Ban addition. photograph above: Halley Tsai Camper’s international retail style is one... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 24, 2015
The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky... Read More
by Tim Girvin | Cool People | Sep 2, 2008
Brand, story, environments — what story told? I’ve not met Zaha Hadid, but I’ve had an early connection with her, decades back — and followed her work closely since that time. My first connection with her was working with Jim Olson and his team... Read More
