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Project: Taylor Shellfish Farms

Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...

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Blog: Brand Fuzziness

Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the...

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Blog: The Aesthetics of Aging

The Beauty of Rust Antiquity, Utility, Wabi Sabi and Beauty In one person’s eyes, as an object gets older, it cracks, it discolors — and it might rust. Okay, one approach — toss it out. Get rid of it. And contrary to that — another more classical line of thinking:...

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Blog: The Design of Shadows

DESIGNING THE SHADOW WORLD What Have You Seen of the Shadow World? In any journey, the question is never just what is on the surface, but what lies behind and beneath. It’s never about what you see in clarity alone, but what lies behind the Light. And what the Light...

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Blog: THE FORBIDDEN

The Quest for the Hidden, the Secret and the Occult In the journey — for each of us — we might find a certain fascination with that which isn’t allowed, that which is hidden, forbidden, the dark. Fascination speaks, in its history, to fire and spellbinding,...

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Project: Harvey Nichols

Harvey Nichols How do customers understand brand legacy and storytelling in retail experience design? Procession, heritage, innovation and brand symbolic connections to reach into the imagination of visitors. Harvey Nichols, a luxury brand group founded in 1813, a...

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