Search results for: human brand
by Tim Girvin | Brands, Concepts, Designers, Places, Storytelling | Sep 3, 2013
Exploring Creative Place | Design, Teams, Innovation BIG ARCHITECTURE|DESIGN | NYC Traveling the world, as a designer, if one is so motivated, studying working environments, culture and vibe should be part of the practice of seeing into how design thinking happens.... Read More
by Tim Girvin | Concepts, General | Feb 3, 2012
Doing creative speculative work — a pitch that costs nothing for the client — and everything for the creative team. I was in an argument with the team at Toyota — for what seems like months; lots of errors, miscommunications, challenges and failures... Read More
by Tim Girvin | Concepts, Places, Scent | Jul 9, 2010
Smelling where you are Arising this morning, I can gather the scent of wild grasses, the salted smell of sea, the slight drift of sulphur from the cast of decaying seaweeds, wafting from the rocky shore below — and there is a note of stone; pine, crushed in my... Read More
by Tim Girvin | Artists, Concepts, Places | Jun 18, 2010
Working in NYC | Four explorations in 24 hours The second tour was a run, the following morning, out of the city to a place in Mountainville, upstate NY, a long-running gathering of a family tradition in building a sculpture reserve. “People ask how Ted Ogden... Read More
by Tim Girvin | Concepts, Cool People, General, Storytelling | Apr 21, 2009
The Letter, the Script, the Legacy: a Cool type & the Human Brand Some months back, working in various parts of the planet, I partnered with Margaret Swart, Scott Dadich, and the team at Wired to create typographic design solutions for the May issue. Or... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Aug 25, 2022
VISUALIZING INFORMATION AS A STORY In a recent grouping of discussions, with a late 19th century-influenced designer, innovator and color theorist, we talked strategy and the tiering of information—in her brand-building around the presumptions of color gravity: the... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Mar 30, 2022
DESIGN STRATEGIES, DEEP BRANDING, METAPHORICAL NARRATIVES Of course, we have a different way of thinking about the alphabet—as designers, as brand fire starters, letter crafters and identity theorists. If you’re thinking about a letter—what’s your favorite? Me? X. As... Read More
by Tim Girvin | Concepts, General, Storytelling | Sep 16, 2011
Energy, focus, attention, connection — what is the energy that’s set, on the context of driving forward; uncovering the new? That is personal. That’s brand. That is human; that’s enterprise. “energy is eternal delight” — it is... Read More
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —... Read More
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know... Read More
