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Blog: THE RIPPLING | WAVES OF INNOVATION

THE RISING CURL OF A WAVE STARTS AS A QUIETING PEBBLE DROP — THEN IT WHISPERS, RIPPLES OUT — ONWARDS. MURMURING, THERE IS A TREMOR — AND NOW IT’S A WAVE. TREND ON — TSUNAMI UPLIFT. Waves curl as a spectacular metaphor — just in their very movement, analogous to...

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Blog: BRANDSPIRIT

The study of the Fifth Century Legacy of Chinese Painting Scholar, Practitioner and Theorist: Hsieh Ho “Energy is eternal delight”. William Blake Earlier in my career, decades back, I was exposed to the study of classical Chinese art theory and its applications to...

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Blog: Brand Magnetism

What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your story?” I thought about it: “really, what do I...

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Project: P&G | Camay

P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...

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