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Project: Athena

Athena Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca-Cola Company, Athena Partners sought a partnership with our design and marketing group to successfully brand and launch this...

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Blog: Luxury in China

Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –...

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Blog: What if you were closed?

I was trying to connect with what I thought was an open resource — a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door on 30th Street | off Madison, NYC]. I tried to sync up with the team, the brand, the...

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Blog: The Signature of a Man

Designing the Hand-made Letter Craft of a Human Brand What the person is, show shall his signature tell his story. The signature is a graphical amalgam of emotion, traits and experiences that craft the character of the hand, the gesticulation of time, the musculature...

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Blog: The idea of attention

Exploring the concept of storytelling, and the nature of attentive reception: brand, life and design. If you’re telling a story, brand related or otherwise, who’s paying attention? Returning from a design summit, in Florida, there was a series of...

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