Search results for: brand storytelling
by Tim Girvin | General | Sep 19, 2008
Exploring art in place: context, construct, concept — the brand marketing of Jeff Koons at Versailles. There’s been a far amount of energy being wrapped around the concept of Jeff Koon’s installation at Versailles. Of course, the idea is that the... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Aug 11, 2022
TIERING MESSAGING AND LAYERING OF INTENTION IN BRAND NARRATIVES AND STORYTELLING In my earlier work as a calligrapher and lettersmith, I explored—and still study in our work—the idea of layering messages. I see this as a kind of palimpsest—letters on one tier, a... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Apr 14, 2021
WHEN I CONTEMPLATE BRANDS, THEIR RECOGNITION, IT’S MOSTLY ABOUT EMOTION AND MEMORY: “I KNOW THAT BRAND, IT’S RED.” OR IT’S BLUE, VERMILION, OR YELLOW. MOST IMPORTANTLY, IT’S UNFORGETTABLE. COLOR, OF COURSE, IS A KEY MNEMONIC. Working with a team recently, we were... Read More
by Tim Girvin | Concepts, Storytelling | Jun 12, 2019
Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2017
DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and... Read More
by Tim Girvin | Cool People, Motion Pictures | Oct 4, 2017
BLADERUNNER 2049 VISUALIZING *EXPERIENTIALITY: LOOKING FOR IRREGULARITY AND DISSOLUTION. In the world of humanity, the pattering of humankind, people jumbling, engaging in the places that people congregate, there is invariably messiness and chaos. In fractionalizing... Read More
by Tim Girvin | Brands, Concepts, Designers, Scent | Dec 13, 2016
The Sense of Scent in the Most Profound and Personal Encounter The design of the scents of evocation and emulation, storytelling legendary experiences. A BOLD QUERY TO MEMORY AND MOMENTS, PSYCHIC AND PHYSIC INTERMINGLING. UNFORGETTABLE? WHEN YOU THINK ABOUT SCENT AND... Read More
by Tim Girvin | Concepts, Storytelling | Sep 20, 2016
The Icon of You — The Journey into The Other Those of us that have been around — out there, walking the woods, listening and looking, know the corvid clan…crows, rooks, ravens, jays, magpies and jackdaws. How could you miss them? They’re noisy. They have a point of... Read More
by Tim Girvin | Concepts, Scent | Mar 25, 2011
Scents that celebrate urban experiences: the innovations of Comme des Garçons (and others) in fragrance concoction; there are fumes that might be called poisonous to some, others that live in the interpretation of city scents, industrially composed and material... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 12, 2016
David Bowie | Passionate Blood: the emergent hunger of the darker side and the Quest for Light. Exploring the quest of Light and the Dark — the preternatural (brand). I’ve made some observations in the past, about the patterning of passage: people die; and human... Read More