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Blog: RETHINKING BRAND AND ITS ARMATURE: ALLEGORY, MYTHIC AND SYMBOLIC DESIGN TACTICS: METAPHORICAL VISIONS AND THE CUMULARITY OF CLOUDMIND®

IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really...

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Blog: BRAND MYSTICISM

EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T  I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you...

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Blog: THE SYMBOLISM OF THE TREE

I AM WALKING THE FOREST, EXPLORING THE DEEPER PLACE OF ARBOREALITY; THESE TREE TAPESTRIES ARE LONG-MADE, OLDER GROVES, THE ONES THAT HAVE DARKER PLACES ADMINISTERED BY THE OLDER AND BIGGER TREES. You might ask, what is the symbolism of the tree in the context of what...

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Blog: THE CULT OF WABI SABI

THE *EXPERIENTIALITY OF SENSATION IN THE AESTHETICS OF AGING AND BEAUTY When I was younger, I had a proclivity for rust. I liked walking on rough, more than smooth. I liked floors that were worn-down and made of aggregated materials. I admired sand-blasted things. I...

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