Search results for: momentum and moment
by Tim Girvin | Brands, Concepts, Designers, Scent | Dec 13, 2016
The Sense of Scent in the Most Profound and Personal Encounter The design of the scents of evocation and emulation, storytelling legendary experiences. A BOLD QUERY TO MEMORY AND MOMENTS, PSYCHIC AND PHYSIC INTERMINGLING. UNFORGETTABLE? WHEN YOU THINK ABOUT SCENT AND... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Retail, Storytelling, Trends | Aug 20, 2015
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is... Read More
by Tim Girvin | Artists, Scent | Jul 6, 2008
Studying the world of Brian Eno: scent, strategy, music and environment in experience design and contemplation. Image Copyright, Apple Computer, Inc., © 2008, all rights reserved. “Humans are capable of a unique trick: creating realities by first imagining them,... Read More
by Tim Girvin | Concepts, Scent | Nov 17, 2011
ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume is the... Read More
by Tim Girvin | Cool People, General | Apr 6, 2009
Designing experiences and retail strategy | enlightening presence in the power of feminine visionaries. Right now, Girvin, the firm, is comprised mostly of women. And over time, I’ve found that women, as team partners, are superlative creative resources. And,... Read More
by Tim Girvin | Brands, Concepts | Dec 13, 2023
The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | May 11, 2023
Mýrdalshreppur, Iceland As a global wanderer—and a wonderer, in that wandering—I’m always thinking about that notion of the deeper side of the stride. And I ask: “what, to walking, what to the steps forward, what is the sense of the way ahead?” And when I think... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | May 18, 2022
IS EVERYTHING SLOWER NOW? In the purported aftermath of the Covidularity—[right, invented,] it’s been a persistent experience for me for things to be slowing down. Items of the trade that we’re in, strategy, design and production—paper, for example—hard to find, some... Read More
by Tim Girvin | Brands, Storytelling, Trends | Aug 11, 2021
IN THE VISIONING OF DREAMS—AND WHAT NARRATIVE CAN BE BUILT AROUND THEM—CALLING AS A COMPASS POINTING TO TRUE NORTH: THIS IS THE FUTURE, AND LEADERS COME FORWARD. Everyone knows this about leading, it’s pretty simple: “if you’re the leader, you’re the one in front,... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail, Scent | Jul 10, 2020
THE LAYERING OF STORIES In decades of work in the market space of fragrance, there are stories in the construction of perfumes—the tiering of memories; there are stories in the layering of ingredients and there are stories in the marketing of how scents are delivered,... Read More
