Search results for: insight
by Tim Girvin | Concepts, Cool People, Motion Pictures | May 17, 2016
Designing Alphabets, Messaging and Meaning. The alphabetic coding of “The Matrix.” The metaphors of threading content, digital rain, flow and the loom of meaning in context I was talking to a team of students from my college days, reteaching, again some of the... Read More
by Tim Girvin | Concepts, Places | Mar 17, 2016
PRINCIPLES OF ABOVENESS THE STATE OF WOWNESS* IN THE NATURE OF SEEING, THERE ARE DIRECTIONS – THE VECTORING OF PLACE AND SITE, SIGHT SEEN AND UNSEEN. BUT IT DOES COME DOWN TO THE LOOKING – AND THE LISTENING IN THE LOOK. AS ONE STUDIES ANYTHING, THERE IS THE REACH BACK... Read More
by Tim Girvin | Concepts | Jan 23, 2016
According to the Writing Instrument Manufacturers Association (WIMA) website “The purpose of National Handwriting Day is to alert the public to the importance of handwriting. According to WIMA, National Handwriting Day is a chance for all of us to re-explore the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise... Read More
by Tim Girvin | Brands, Retail, Storytelling | Aug 18, 2010
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands. What I seek is: A story. A person. An offering.... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 20, 2009
Probing the hidden hints of mind, in brand, in experience. Martin Lindstrom is perhaps the most “branded” persona in branding. He’s young, unabashedly on a flame accelerant when it comes to fueling his ideas, research, and global traveling insights... Read More
by Tim Girvin | Concepts | Jan 14, 2016
INTO THE MIST — MYSTERY AND UNKNOWING, CLARITY AND KNOWING THE UNCERTAINTY OF SEEING | A JOURNEY INTO THE FOG SOCIETY Time ticks as you walk in the dark, emerging or failing light — and you realize that your true, reliable measure of momentum is the sound of your... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 1, 2015
Spell-binding and the Magic of Nomenclature Strategies of Naming The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING — AND CALLING — OF NAMES. What is your name? I can speak it not. Name me, and you hold my power. An ancient principle of vocalization... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Retail, Storytelling, Trends | Aug 20, 2015
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is... Read More
