Search results for: human brand
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Storytelling | May 19, 2020
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising... Read More
by Tim Girvin | Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | Dec 2, 2008
Exploring integrative identity and developmental work on the House of Orange, Valentino, Bardessono and Harvey Nichols | Jakarta — logo story in brandplace and other case studies. There’s an implication in the current realm of testing behavorial study,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Jun 17, 2011
Seeking the fiery passion of inspiration: Tom Peters, August 31, 1997 I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Nov 8, 2009
Photo A indulgent luxury that is flourishing even in recessionary challenges. It’s what we walk on. It’s what we walk with. Or what we’ve got on our feet. And for some of us, the concept of the shoe is just “down there”, something to... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Dec 27, 2011
Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if not the – most stylish women living.” Designer and film... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Apr 4, 2017
THE PASSION OF INSPIRATION: YOU-BRANDING | HUMAN BRAND STRATEGIES FLAME ON! I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there quickly... Read More
by Tim Girvin | Brands | Aug 18, 2008
Any brand is human. A brand fire is started by a person. It comes from a human spirit and mind: it’s made for humans. Human brand. Interestingly enough, this simple equation is sometimes forgotten. People focus on transactions, engineering commerce — and... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Designers | Aug 11, 2015
Qualia: Yves Klein International Blue, Beauty and States of Being. Examining Sensation[alism,] Perception, Beauty and the Story of The Brand — human, color and otherwise Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves... Read More
by Tim Girvin | Brands, General, Retail | Mar 23, 2009
Several years ago, at a WWD | CEO Summit, in Miami, I met Leslie Wexner, the fabled CEO of The Limited Brands. Actually, he was waiting to speak at the event, and I went to him, to ask some questions. One questions burned in my mind. Simple, but compellingly powerful... Read More
