Search results for: hospitality
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of... Read More
by Tim Girvin | Concepts, Designers, Interior Design, Places, Storytelling | May 1, 2013
The Storytelling of Place, in the Minds of the Experiencer I just told this story recently. I was working with a colleague, in Florida — our client, her boss, was Michael Eisner. He had a dream about a Disney place that would be a kind of learning experience... Read More
by Tim Girvin | Interior Design, Places | Jan 4, 2013
Retail Brand Language: The Layering of Patterning. The design language of brand patterning. Brand patterning, psychic patterning — the hidden and the obvious messaging of place-making and experience, designed. I was watching some people in a place, and watching... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the... Read More
by Tim Girvin | Concepts, General | Mar 30, 2011
Shimenawa * 注連縄 Girvin The talisman of positive reinforcement and advancement: symbolic strategy, design and the meaning of words. Sometimes, there’s more to an expression that we might at first comprehend. Thoth, the trickster, God of writing Kom Ombo Temple |... Read More
by Tim Girvin | Brands, Retail | Jan 7, 2011
Aligning leadership, retail expression, innovation and brand identity: what’s happening with Starbucks? Lots of friends have been forwarding me comments and remarks on the transitions of the new mark design created internally at Starbucks for their new promise... Read More
by Tim Girvin | Cool People, Human brands | Oct 25, 2010
Exploring the conceptions of brand, story and the human presence of healing A 400 year old story, the alchemy of healing Over the course of the last number of months, I’ve been working — along with the team at Girvin, Norman G. Jones and Premchit Prateap... Read More
by Tim Girvin | Concepts, Interior Design, Retail | Oct 17, 2010
Redesigning connections to community, experience design and retail food service “This incredible new store design represents our ongoing commitment and leadership in global store design and offers a new experience to the Capitol Hill neighborhood. You will have... Read More
by Tim Girvin | Brands, Cool People, Places | Jul 6, 2010
Home: the house where the heart is. Speaking of the idea of branding, and the heart of the matter, the idea of exploring the nature of spirit in place couldn’t be more intimate than a place that people call their home — a house, a place of holding and... Read More
by Tim Girvin | Concepts, General | Sep 11, 2009
The wheel brandstory: art brand or brand art There’s an art to brand, and brand to art — I’ve noted that idea before, in the work of Koons. But this story is different — and if you go no further, then at least look at this link: Anyone savoring... Read More
