Search results for: hard working
by Tim Girvin | Concepts, Scent | Nov 17, 2011
ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume is the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0, Storytelling | May 31, 2017
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the... Read More
by Tim Girvin | Concepts, Storytelling | Jan 15, 2020
THE MEDITATION ON PROCESSION | BRAND STORYTELLING AND *EXPERIENTIALITY How do you listen to a story? How does that work—the yarn drawn and you being woven into the tapestry of tale. We think like that—the twice-told telling, that which is unforgettable. The power in... Read More
by Tim Girvin | Artists, Cool People | Jan 5, 2018
OUR NATIONAL ART TREASURES | LAMENTING THE PASSAGE OF HAROLD BALAZS. ISN’T IT SO THAT EACH OF US HAS A PERSONAL FLOWERING THAT COULD HAVE SPROUTED FROM A SINGLE LUMINOUS POINT OF INSPIRATION? JUST THINK OF IT: YOUR LIFE CHANGES, MOMENTS OF IGNITION, ILLUMINATIVE... Read More
by Tim Girvin | Brands, Places | Jul 28, 2016
Imagining a new identity for an building icon. “Look, a sign. A seal. A sigil. The building’s icon. There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold... Read More
by Tim Girvin | Concepts | Jun 21, 2016
THE SENSE OF PUSH. AND PULL. AND PLAY. Sometimes, in the strength of the passionate moment, the voice of the impassioned telling — accentuating the potent momentum — there’s a need for force. FORCE ACTIVATES. And force can captivate. Enchantment: As the energy passes... Read More
by Tim Girvin | Concepts, General, Places | Apr 13, 2009
Imagining a new identity for an building icon. The World Trade Center There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold people. Interestingly enough, it’s not... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Aug 28, 2015
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion... Read More
