Search results for: brand belief
by Tim Girvin | Concepts, Places | Apr 5, 2016
SYMBOLIC EMBLEMS FOR INTERIORS: DESIGNING TALISMANS FOR A PLACE The Journey of Design, Place-making and Creative Environments: Archetypal Signage and Magical Badges As any designer knows, to brand and experience design, there is a link between storytelling and... Read More
by Tim Girvin | Concepts, Cool People, Designers, Interior Design, Places, Storytelling | Oct 2, 2014
The Journey of Design, Place-making and Creative Environments: Archetypal Signage As any designer knows, to brand and experience design, there is a link between storytelling and sequence. A story has an ingress — a start, a mid-point, a moment of spectacle, of... Read More
by Tim Girvin | Concepts, Cool People, Designers, Retail | Sep 22, 2008
Exploring the story, the man, the brand, Ralph Lauren I’ve met Ralph Lauren, but hardly to any degree that he’d recall. But I did have a connection with him, decades ago. Brief. And unforgettable, for me. Likely completely unknown to him. Why? I’d... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Sep 22, 2016
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and... Read More
by Tim Girvin | Brands, Concepts | Apr 22, 2020
IN THE LAST BLOG, WE TALKED ABOUT IDENTITY AS A PURSUIT OF THE MANAGEMENT OF COHERED SAMENESS—THAT EVERY ATTRIBUTE OF A BRAND IS REFLECTIVE OF A CORE PREMISE: EVERYTHING TILTS BACK, POINTS TO CENTER, LEANS TOWARD A KEY PROMISE, VALUE AND ATTRIBUTION OF DESIGN... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0, Storytelling | May 31, 2017
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice... Read More
by Tim Girvin | Concepts, Cool People | Oct 4, 2008
Panelists Anthony Battaglia, Claudia Cividino, Dawn Clark, Paul Terlizzi at Fashion Group International, NYC I’ve been looking at, and looking for, working on, true brands. Brands that are true. True brands can’t be invented, they must be made in the... Read More
by Tim Girvin | Brands | Sep 20, 2017
IF YOU BELIEVE IN BRANDING — THAT AN OBJECT HAS MORE POWER AS A BRANDED ENTITY, THEN WHY WOULD THAT BE SO? There is belief at the heart of it. You believe, you love. It’s what you believe in as a brand agent, and what your audiences believe in as participants and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Feb 26, 2020
BRAND TOUCH: SENSUALITY AND THE IMPLICATIONS OF SENSE IN THE VIBRATION OF BRANDING When you think about it, would you describe yourself as a sensualist? Would you call yourself sybaritic? Do you indulge in exploring sensation? You’re a…voluptuary, bon viveur,... Read More
by Tim Girvin | Brands, Cool People, General, Luxury | Oct 14, 2007
Perhaps you know the classic rendition of “A Pattern Language”? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in... Read More
