Search results for: fashion design strategies
by Tim Girvin | Brands, Concepts | Nov 9, 2016
STRATEGIES OF INTENTION AND ATTENTION IN BRAND-BUILDING COMMUNICATIONS Find Brand Heart: The Resonance, Brand Relevance and The Clustering of Relationships — the three indices of connectivity and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 28, 2016
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 21, 2009
Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It... Read More
by Tim Girvin | Brands, Concepts | Aug 20, 2012
Rethinking rethinking — and the cycle of innovation — finding wowness. What is life but a string of refreshments — a discovering: a way of seeing, momentarily — a challenge, a cast-out idea, a gesture to newness, wowness as the surprised state... Read More
by Tim Girvin | Concepts | Jan 24, 2012
the creative hunger, the force of passionate making raven, verb i"m thinking about the hunger that is beneath the hunger. I’m talking less about food and more about the notion of the food beneath food — that is, what drives the hunger itself?... Read More
by Tim Girvin | Brands, General, Trends | Aug 4, 2011
Studying the nature of surveillance | the lookout, the sentinel, the scout (and the brand). S E N T I N E L F O R T H E B R A N D Looking out: over the shifting world, there is what is flowing out — the push; and what is flowing in — the pull. The... Read More
by Tim Girvin | Concepts | Mar 27, 2010
Examining the concept of entrepreneurial spirit, persistence and the predatory obsession I’ve spent a lot of time, talking to colleagues in the field — designers, brand people, consultants, architects, engineers, bankers and financiers, real estate... Read More
by Tim Girvin | Brands, Cool People, Places | Jul 10, 2009
Barney Taxel for The New York Times The place of the personal, the family and human branding in building place(s): The Marons | Cleveland During the course of Girvin’s work, over the range of the last several decades, the family connection — in examining,... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
