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Search results for: brand patterning

Project: Viathon

Viathon The Challenge Two-tired to take the lane A product development group within the Walmart corporate group approached GIRVIN with their idea for a line of high-quality yet affordable bicycles that would be sold only online, under their own as yet-to-be conceived...

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Blog: The First Microsoft Store

Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never...

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Blog: Paul Bertolli

Working with a master. Sometime, ranging a year or more back, I’d worked with Paul Bertolli. And a friend — Stephen Darland. Stephen was the one that introduced me; and he and Paul needed help in defining, creating a brand that evolved around the concept...

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