Search results for: brand belief
by Tim Girvin | Brands, Concepts, Storytelling | Sep 10, 2015
Capturing Ideas and Design Journeys iPad: Drafting creativity | Brand Cartography (iPhoneZenBrush) DIGITAL NOTEMAKING: THE CARTOGRAPHY OF DESIGN THINKING Doodles, scribbles, mapping and documentation: Brandquesting®, brand navigation and creative brand business... Read More
by Tim Girvin | Brands, Cool People, Human brands, Storytelling | Feb 17, 2015
Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 9, 2014
Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s nowhere. Like experiences that move from a... Read More
by Tim Girvin | Storytelling | Sep 10, 2008
True Stories: a quest for narrative in the psyche of hybrid experience. During the 90s, I came to a string of crises in my life – while I was at the epitome of success, the biggest design firm for more than a decade, lots of money, big projects, I was profoundly... Read More
by Tim Girvin | Concepts | Sep 4, 2008
IN THE 70’s. Or — HOW I WENT BACK TO THE ROOTS OF MY BEGINNINGS The 70s. That’s when I started working as a designer. And a lot of the early work is about supporting other agencies. Ad agencies. When I began — when I first started working... Read More
by Tim Girvin | Brands, Places | Jul 9, 2008
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a... Read More
by Tim Girvin | Places | Jun 26, 2008
Reflections on retail design and the minimalist intent: brand and reflectivity in experience design, community and place. Since I’ve worked in the space of retail design for about 30 years, I’ve been long exploring the idea of design that relates to space.... Read More
by Tim Girvin | Brands, Concepts, General, Luxury, Scent, Trends | May 19, 2008
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful... Read More
by Tim Girvin | Brands, Concepts, Designers, General, Luxury, Retail, Trends | Apr 2, 2008
Exploring the concept of an emerging dark luster in design, it might be more so about the exhausting confusion and difficulties of the present market — and the swirling chaos of the near future. What’s happening now? Is the end nigh? Or night, near? What... Read More
by Tim Girvin | Brands, General, Motion Pictures | Dec 12, 2007
As a developer of campaign theming, in direct marketing development, ranging from department stores to retail products, theatrical marketing to entertainment design, the soul of the direct marketing story can lie in the very heart of the conceptual visualization... Read More
