Search results for: hard working
by Tim Girvin | Concepts, Retail, Trends | Jul 28, 2020
SLOW BUT SURE Meditations on focus and acceleration—you are here, you are where? We preach that directed attention is a meaningful strategic pathway that brand teams need to use towards the most focused clustering of ideals and inspiration, soulfulness and integrative... Read More
by Tim Girvin | Concepts, Storytelling | Apr 29, 2020
WAVE PATTERNING IN BRAND STORYTELLING—THE LONG NOW. [Image By @DacArc, Copalis, WA] ONE WOULD PRESUME THAT THE MOVEMENT OF A WAVE, WHETHER WATER-RIVEN OR SONIC BLAST—LIGHT, FOR THAT MATTER—WOULD SIMPLY GO ON FOREVER AND EVER. ONCE IT STARTS, IT JUST GOES— IT’S OUT... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Apr 15, 2020
BRAND DESIGN, INSPIRATION, CONSTRUCT AND MEANING The quest for the right place of brand identity—starting with strategic foundations of name, story, stance, personality and chromosomal attributes, integrative and experiential tactics—extends to look, and, inherently,... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Apr 1, 2020
THE QUEST FOR SOUL, THE DEEP STATE OF BRANDS When you’re working with brand teams, there is inherently a sense about the inner life of brands—what lies beneath, what lies within? When you think about a brand that you know, that you admire, what’s the attraction? In... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Mar 18, 2020
THERE’S A PRESUMPTION OF BRAND GATHERING—PEOPLE CLUSTER AROUND BRANDS THAT STAND FOR SOMETHING, THEY HAVE AN INTENTION THAT’S CLEAR—THEIR STANCE IS VISIBLE. That might come down to belief, “I believe in this brand because the story is true; look what they’re doing,... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link... Read More
by Tim Girvin | Concepts | Feb 14, 2020
CONTEMPLATIONS ON THE LOVE OF BEING. AND THE PLACE OF HAPPINESS. YOU COULD LOVE BEING. HAPPY. You get around, you look and you learn. Borobudur, Java And when you really get around, go deeper out there; you can see people that—to our view—might be experiencing deep... Read More
