Search results for: fashion design strategies
by Tim Girvin | Concepts, Marketing 2.0, Places, Retail | Nov 11, 2016
Closed All the Time? The Dead Shopfront Never Open, Shuttered Brands. I was trying to connect with — what I thought was an open resource — a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door, Chicago, IL]. I... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to... Read More
by Tim Girvin | Brands, Concepts | Jun 5, 2014
I was trying to connect with what I thought was an open resource — a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door on 30th Street | off Madison, NYC]. I tried to sync up with the team, the brand, the... Read More
by Tim Girvin | Concepts, Places, Storytelling | Dec 9, 2014
The Use of Writing as a Talismanic Device in Architecture When GIRVIN had an office in NYC, off 26th and Broadway, I used to walk around, looking in on shops and restaurants. I found a little curiosity shop, a dealer in ancient antiquities and I spied some familiar... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Nov 13, 2014
Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”... Read More
by Tim Girvin | Concepts, General, Trends | Jun 27, 2008
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? Montages by R.Bird In the last 15 years, I’ve had plenty of experience exploring drinking in Asia. From Tokyo to Seoul, from Bangkok to Jakarta,... Read More
by Tim Girvin | Artists, Concepts, General, Storytelling | Jan 11, 2008
I was thinking about the concept of enthrallment. It was something that was mentioned to me during an encounter with Diane Ackerman, the author and poet, who described herself, her life, in that manner. Life’s spinning, a series of enthrallments. And I like that... Read More
by Tim Girvin | Scent | Oct 26, 2012
Notes on the Last Letterpress & the Last Paper Seller — DOWNTOWN LOS ANGELES IN TRAVELING THE JOURNEY OF THE CRAFT, THERE’S A KEY TO RELEVANCE — IN THE SELLING ENTERPRISE, THE NOTION OF BRAND IN PLACE, BRAND IN THE MIND OF PEOPLE — THERE... Read More
by Tim Girvin | Concepts, General, Places, Retail, Storytelling | May 21, 2012
Atelier Mecanic Crank, or Drink up? At Atelier Mechanic, there’s not much about this concept that’s actually “mechanical” — it’s more to artful and highly personalized assembly — a gallery of the personal experience. Soul... Read More
