Search results for: brand storytelling
by Tim Girvin | Brands, Concepts | Jan 26, 2011
THE LONG REACH | Story Flow and Dispersal — the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information — Brands, stories, communities — observations at the roadside. How does one story... Read More
by Tim Girvin | Concepts, Cool People, Designers, Motion Pictures, Storytelling | Oct 31, 2021
MOTION PICTURE BRAND DESIGN | MACABRE, MONSTROUS, HORRIFIC | STRATEGIC DESIGN FOR THE TWINGE OF TERROR According to a high school buddy, now a Emmy-winning screen writer, horror is the new “it”—at least to his take, that’s what he’s focusing on. He writes with a... Read More
by Tim Girvin | Brands, Storytelling | Apr 15, 2013
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, fueling... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Oct 4, 2011
Stories, myths, legends, tales — the link to humanity If there’s a story about a person, which might be a legacy, a family, a product — a brand — who’s telling it, and who cares? There are chains, coils, rings that sync and bridge the... Read More
by Tim Girvin | Cool People, Designers, Storytelling | Jul 28, 2010
What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I’d sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua’i, and a story to tell — that... Read More
by Tim Girvin | Brands, Motion Pictures | Mar 12, 2021
DESIGN STUDIES IN BRAND STORYTELLING AND PATTERNING As a designer for motion pictures, I look backwards to go forwards. And I look forwards to go backwards. What that means is that much of our work as designers, particularly in motion picture related design and... Read More
by Tim Girvin | Cool People, Interior Design, Marketing 2.0, Trends | Jan 29, 2013
The Touch of the Hand, the Human Presence, Retail Experience Design When I work on a restaurant, I always ask about the chef: “is he, or she, planning on being there, being present, consistently?” That, alone is a compelling proposition to managing the... Read More
by Tim Girvin | Concepts, Cool People, Scent | Dec 2, 2011
IN THE SHADOW OF THE WIND, SCENT EVOKED, PERFUME DESIGNED ON THE BREEZE OF CONSCIOUSNESS IN THE BOOK, The Shadow of the Wind, written by Carlos Ruiz Zafón, there is a story, wrapped a story, hidden in a story — a book, among many books, hidden in a mythical... Read More
by Tim Girvin | Brands, Concepts, General | Jul 13, 2009
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they... Read More
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | Mar 30, 2022
DESIGN STRATEGIES, DEEP BRANDING, METAPHORICAL NARRATIVES Of course, we have a different way of thinking about the alphabet—as designers, as brand fire starters, letter crafters and identity theorists. If you’re thinking about a letter—what’s your favorite? Me? X. As... Read More
