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Blog: The importance of designing human

Remembering who the ultimate client is HUMANKIND DESIGN I was talking to a client about the strategy of his brand — mostly operations, organizational planning and construction — and I asked him, “what about the people, what’s their...

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Project: Kavella

Kavella The Challenge A fresh perspective Ashley Feinberg, cosmetologist and animal rights enthusiast, created Kavella as an earth-friendly, cruelty-free, and all natural alternative to the chemical-laden “luxury” hair care products she’d been using for years. After...

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Project: IT Cosmetics

IT Cosmetics The Challenge A vision of beauty IT Cosmetics founder and creator Jamie Kern approached GIRVIN to build the strategy of her brand personality, with the offerings and product concepts based on her extensive experience as a model, TV news anchor and beauty...

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Project: ZELLA

PLAYING HARD, LOOKING GOOD, FEELING GREAT GIRVIN’s Ideator® naming and brand development team was asked to create a naming strategy for an active women’s brand (now expanded to include men and girls) then in development by Nordstrom’s internal brand...

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