Search results for: brand storytelling
by Tim Girvin | Brands, Concepts | Apr 28, 2015
A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,... Read More
by Tim Girvin | Brands, Cool People, Human brands, Storytelling | Feb 17, 2015
Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the... Read More
by Tim Girvin | Concepts, Interior Design, Places | Jun 26, 2014
Could you go slow? In the incipient need for speed that rattles through the channels of our experience, could that potentially be slowed way down? To see and sense more? Take a moment. When I travel, working on brands around the world, I try to come into a place slow.... Read More
by Tim Girvin | Designers, General | Jun 2, 2008
Exploring brand, story and legacy — what is the story and who cares about it? Who cares? I do! And millions of others. And most of the designers of significance: http://wwd.com/fashion-news/fashion-features/au-revoir-yves-1560220/ Decades ago, working in my... Read More
by Tim Girvin | Designers, Storytelling | Feb 11, 2014
THE DEMOGRAPHY OF EVERYONE The Journey to Knowing Who You’re Talking To As a designer, you need to design to craft and tell stories, create messages and visualizations that connect with people. To link to people’s emotional points of gravity — that... Read More
by Tim Girvin | Brands, Storytelling | Apr 15, 2013
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, fueling... Read More
by Tim Girvin | Brands, Concepts | Apr 3, 2013
And the implications to brand, strategy and the target It’s been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the “Hunger Games” and Jeremy Renner’s rendering of “The Avengers” Hawkeye as a... Read More
by Tim Girvin | Cool People, Interior Design, Marketing 2.0, Trends | Jan 29, 2013
The Touch of the Hand, the Human Presence, Retail Experience Design When I work on a restaurant, I always ask about the chef: “is he, or she, planning on being there, being present, consistently?” That, alone is a compelling proposition to managing the... Read More
by Tim Girvin | Brands, Designers, Interior Design | Dec 12, 2012
Innovations in retail place-making strategies When I first heard about the idea of a new shipping container shop for Starbucks, I’d presumed that it might be the new modeling for the Evolution Fresh shop that was masterminded by Arthur Rubinfeld. But it’s... Read More
by Tim Girvin | Brands, Concepts, Designers, General, Storytelling | May 17, 2012
Layering content, the palimpsest of meaning A calligraphic broadside, a gift, for speakers and presenting participants at The Evergreen State College 40th Anniversary. When I was a student, library adviser, workshop instructor and finally, faculty member [graduate... Read More
