Search results for: brand belief
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with... Read More
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never... Read More
by Tim Girvin | Brands, Concepts, Cool People | May 7, 2007
Working with a master. Sometime, ranging a year or more back, I’d worked with Paul Bertolli. And a friend — Stephen Darland. Stephen was the one that introduced me; and he and Paul needed help in defining, creating a brand that evolved around the concept... Read More
by Tim Girvin | Artists, Concepts, Storytelling | Feb 28, 2023
THE INTEGRATION OF MESSAGE: GRAPHICAL EXPRESSIONS IN A SCALABLE SOLUTION. TINY CAN BE GIGANTIC, SMALLER CAN BE EMULATED IN A TIERING OF ENLARGEABLE OR REDUCIBLE DESIGN TREATMENTS, NOT MERELY AS DESIGN THINKING—BUT AS A DIRECT LINK THE GENETICS OF THE DESIGN. THE... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of... Read More
by Tim Girvin | Artists, Brands, Concepts, Marketing 2.0, Trends | Mar 4, 2022
MEDITATIONS ON THE SHAPE OF CONTENT In the moment of inspiration, everyone “thinks” something and converts this to some framing of expression. Could be handwritten, a journal entry, a sketched missive, drawn on an iPad or typed out. It’s the shaping of content that... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Apr 14, 2021
WHEN I CONTEMPLATE BRANDS, THEIR RECOGNITION, IT’S MOSTLY ABOUT EMOTION AND MEMORY: “I KNOW THAT BRAND, IT’S RED.” OR IT’S BLUE, VERMILION, OR YELLOW. MOST IMPORTANTLY, IT’S UNFORGETTABLE. COLOR, OF COURSE, IS A KEY MNEMONIC. Working with a team recently, we were... Read More
