by Tim Girvin | Brands, Concepts, Storytelling | Mar 27, 2014
THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from...
by Tim Girvin | Concepts, Storytelling | Mar 25, 2014
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the...
by Tim Girvin | Places, Storytelling | Mar 20, 2014
Get In There. Get Dirty. Get Deep. Digging Into Experience and Brand Learning. The Strategy of Story, Name, Journey. In every moment, there is a journey. The tiny steps of an instant, make up the chronology of a stride to the cartography of a longer journey, a path...
by Tim Girvin | Motion Pictures, Places, Storytelling | Mar 18, 2014
STUDYING THE CREATION OF PLACE IN FILM-MAKING AND COSMICAL INFLUENCES OF ARCHITECTURAL STORYTELLING. When I was in college, I was transfixed by architecture that sought to tell a higher story. Working with the majestic cross-thinking of Professor Lloyd Reynolds, I...
by Tim Girvin | Concepts, Interior Design, Places, Scent, Storytelling | Mar 13, 2014
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality — how you sense and experience the grand sphere of your...
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF...
by Tim Girvin | Places, Scent | Mar 6, 2014
The Craft of Making Senses In the spirit of sensate journey, being out there, I was digging around in the basement of an old building in NYC, down south, Soho way. Late 1800s — a subway nexus, just off Houston. While I was there, looking for stories, things...
by Tim Girvin | Concepts, Cool People, Places | Mar 4, 2014
Conceiving Story in the Procession of Imagination: the Labyrinthine Mind of Orhan Pamuk The journey in is the journey out, a spiral of movement and emotion — “I turn in, follow, I turn out:” that journey continues. I was in Istanbul for a retail...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 27, 2014
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark — that, a metaphor unto itself — and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows...
by Tim Girvin | Concepts, Places, Storytelling | Feb 25, 2014
Feeling in the world of design, sensation and brand In the midst of scientific tabulation, the downloading of massive arrays of data, the swirls of crowds, the whorls of trend and the waves of movement, it might be said that ultimately it will come down to one thing:...